<%@LANGUAGE="VBSCRIPT"%> Portwell - Joined the small form factor special interest group SFF-SIG
 
 

Fremont, California – April 14, 2008 -- American Portwell Technology, Inc., a wholly owned subsidiary of Portwell, Inc., a world-leading innovator in the embedded computing market, announced today that it has joined the Small Form Factor Special Interest Group (SFF-SIG), an industry collaboration of board, system, and component manufacturers devoted to reducing the size and power consumption by using advanced technologies. Portwell brings to the group a large amount of experience and knowledge from many applications and market segments including IPC, HMI, POS, Communication Appliance, Medical Healthcare, Mobile Kiosk, Entry-Gaming, Digital Signage and In-Vehicle Infotainment.
The UMPC market has driven the development of advanced low power micro-architectures, such as the core of Intel’s new Atom™ processor family and accompanying high-integration single-chip chipset. In order to take the fullest advantage of these devices, new expansion interfaces are necessary. The SFF-SIG, with the help of Portwell and other innovators, is defining the SUMIT™ interface with UMPC processors and chipsets in mind. SUMIT will facilitate the rapid deployment of applications based on Atom by providing building blocks in the form of a consolidated I/O ecosystem, from additional LAN ports to analog data acquisition to solid state storage.
 “Portwell is pleased to help unify I/O expansion across multiple SBC form factors, based on the flexibility of the new SUMIT™ interface,” said Cliff Moon, vice president of sales and marketing, American Portwell Technology, Inc. “An ecosystem of easy-interface I/O modules could mean fewer customized ODM boards for low- to mid-volumes in the future, improving the economies of scale for standard products.”
”Such an ambitious undertaking is possible only with the cooperation of global technology leaders, so we welcome the board-level and system-level insights of Portwell, one of the largest Industrial PC manufacturers,” said Colin McCracken, president, SFF-SIG.


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About Portwell Portwell Inc, an Associate Member of the Intel Embedded and Communications Alliance, designs and manufactures Network and Security Appliance along with a full range of IPC products (SBC, Backplane, Redundant Power Supply, Rackmount & Node Chassis), Embedded Architecture Solution and DVR system platform. We provide complete R&D and project management services to speed customers' time to market, reduce project risk and cost. Portwell is also an ISO 9001 and ISO 14001 certified company that deploys quality assurance through product design, verification and manufacturing cycle.

About American Portwell Technology
American Portwell Technology, Inc., is a world-leading innovator in the Embedded Computing market and a member of the Intel Embedded and Communications Alliance. American Portwell Technology designs, manufactures and markets a complete range of in-vehicle infotainment systems, embedded computer boards and systems, and rackmount systems for both OEMs and ODMs. The company is located in Fremont, California. For more information about American Portwell’s extensive turnkey and private-label branding solutions, call 1-877-APT-8899, email info@portwell.com or visit us at http://www.portwell.com.
Intel and Intel Atom are trademarks of Intel Corporation in the US and other countries. All other products and company names referred to herein may be trademarks or registered trademarks of their respective companies or mark holders.

Product and Technical Contact

Jack Lam
Senior Product Marketing Manager
American Portwell Technology, Inc.
510-403-3315
jack@portwell.com

Media Contact

Susan Wei
Marketing Executive
American Portwell Technology, Inc.
510-403-3354
susanw@portwell.com